When we rub someone up the wrong way, we annoy, anger or irritate them. When people rub us up the wrong way, they usually do not know they are doing something wrong.
"My young brother rubs me up the wrong way. He is so annoying."
"The way he talks really rubs me up the wrong way."
This expression comes from the idea that if you rub the wrong way on a dog or cat's fur, you annoy it.
Rub - to press something with a circular or up and down repeated movement with your hand.
Fire - to tell someone they must leave their job.
Masseuse - a woman whose job is to provide massages.