Take a look at these two questions:
How much milk do you drink?
How many cartons of milk do buy a week?
Why do we use much in the first qustion and many in the second?
Milk is an uncountable (non-countable) noun like water, snow and rice.
Cartons of milk are countable so we use many. Other countable nouns include people, houses and pens.
A cartoon is a quantifier. Quantifiers allow us to make uncountable nouns countable. They specify amounts or units.
A bottle of water.
Two cans of cola.
Three boxes of tissues.
Now choose the correct quantifier or noun. Some of the quantifiers are used with countable nouns.