Principles of Marketing Course - EC English Schools

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Principles of Marketing

Master marketing essentials in only 8 weeks

Looking to move into a marketing role—or gain a globally recognised marketing qualification? Our Principles of Marketing (MQF Level 5) course will set you up to thrive in the competitive marketing world. In just 8 weeks, you’ll master key marketing frameworks and learn how to develop and implement strategic marketing plans, analyse internal and external market factors, apply problem-solving techniques to marketing challenges and collaborate effectively in a professional setting.

Delivered in partnership with the Central Mediterranean Business School (CMBS), this professional certificate programme is offered at all Intermediate levels and provides 10 ECTS credits that are transferable worldwide. Lessons are conducted at EC, ensuring a high-quality learning environment.

Course Duration

Minimum 8 weeks

Lessons per week

7.5 hrs

Course start dates

7 April and 1 September

Requirements

Intermediate (B1)  

18+ years of age /

Upper Intermediate (B2+)  18+ years of age /

Students per Class

15

Course Available

EC Dubai

EC Malta (Coming Soon)

Build your global network while discovering a new culture

Study in a global business hub—and build international connections in an exciting new destination.

What you can expect on this course

Comprehensive programme

This course gives you the tools you need succeed in the competitive world of marketing. From market analysis to strategy development, this 8-week course blends theory with practical application, preparing you to tackle real-life business challenges with confidence.

Internationally-recognised qualification

This course offers 10 ECTS credits that are transferrable across 49 countries (unlike schools that only transfer credits between partner schools). Externally designed (CMBS) externally accredited (MFHEA) and internationally recognized for quality, this course offers credits that count toward CMBS certificates.

Professional growth

Whether you’re looking to start a career in marketing, transfer to a new marketing role or just enhance your CV with recognised qualifications, this course will help you advance your career prospects.

Fast-track learning

Earn an MQF Level 5 certificate with transferable credits in just 8 weeks—at any Intermediate level. (If your level is B1, you need to take an EC General English course along with Principles of Marketing.)

Practical approach

Principles of Marketing combines traditional lecture-style teaching with practical experiences, including guest speaker sessions and site visits to local businesses. All lessons are conducted at our EC School, ensuring a high-quality learning environment.

Small class sizes

With a maximum class size of 15 students, you’ll enjoy optimal personal attention as well as a dynamic interactive classroom experience. You’ll be learning with likeminded students who share your goals..

Get personalised attention in small classes

Our small class size ensures you get the individual attention you want and can focus on the areas you choose.

Maximum class size: 15

EC Dubai

Count on a supportive school community

At EC, we know that when taking business courses abroad, a supportive learning environment is key. So you can rest assured that at EC, you’ll find a nurturing community that’s deeply committed to inclusivity and diversity. You’ll always feel like you belong, and that your voice is part of the global conversation.

Reasons to take our Principles of Marketing course

You are age 18+ and looking to start a career in marketing

You are a professional transitioning into a marketing role

You’re a student seeking to enhance your CV with recognised qualifications

You’re eager to develop marketing skills and advance your career

Real Outcomes

At EC, we are committed to ensuring optimal results for our students. That’s why, for 30 years, we have made research and measurement the cornerstones of our curriculum development, teaching methods and review process. This approach allows us to scientifically design a language learning experience tailored to your unique needs and goals, reliably delivering optimal results.

Learn More

Frequently asked questions

What is the Malta Qualifications Framework (MQF)?

The Malta Qualifications Framework (MQF) is an internationally-recognised system that aligns Maltese qualifications with global standards. As part of the European Qualifications Framework (EQF) and other international frameworks, MQF ensures that awards earned in Malta are transparent and transferable worldwide. An MQF Level 5 qualification signifies a high level of knowledge, skills, and competencies applicable to academic and professional settings in Europe or other regions.

What is the class format for the Principles of Marketing course?

Principles of Marketing combines traditional lecture-style teaching with practical experiences, including guest speaker sessions and site visits to local businesses. All lessons are conducted at EC School, ensuring a high-quality learning environment. Students are assessed through an assignment comprising 100% of the final grade. You must achieve at least 50% of the total marks to pass the module.

Principles of Marketing is a ‘professional certificate’ course. What does that mean?

Certificate courses are short, intensive programmes that provide targeted expertise in a specific field. They offer you a quick, accessible pathway to professional development, making them ideal if you want to improve your skills or qualifications quickly. These accredited courses offer internationally transferable credits, and provide a globally-recognised professional certificate.

How can the Principles of Marketing course help my career?

English is the global language of business, so employers consider English fluency—and Marketing skills—enormously valuable benefits. Whether you’re looking for a marketing role or seeking to boost your CV, this combination of skills will give you a distinct advantage and help you stand out to employers.

Get professional certification with our EC x CMBS Principles of Marketing course

When you take Principles of Marketing, offered in partnership with CMBS (Central Mediterranean Business School) , you can be confident you are taking a high-quality, business course that offers internationally transferrable credits and global professional certification. Unlike internally developed business courses offered elsewhere, ours are externally developed by CMBS, (renowned for their industry-focused programmes) and regulated by the Malta Further and Higher Education Authority (MFHEA). Taught by our exceptional EC instructors, this course provides you with key marketing skills and a MQF Level 5 Award in Principles of Marketing.

Improve your CV with our Principles of Marketing course

English is the global language of international business—and marketing skills are needed across all industries. So enhancing your skills in these areas gives you a distinct advantage in the international marketplace. From finance to marketing, education to entertainment, knowing marketing essentials will help your resume stand out —and may even help you command a higher salary.

Take Principles of Marketing—at any intermediate level—at EC English

At EC, we believe students should have as much access as possible to courses that will help them succeed in the global community. So we make it possible for students with only an Intermediate (B1) English level to take our Principles of Marketing course (unlike other business schools, that require an upper intermediate language level). If you’re 18 years or older with a B1 level, you can take the class as long as you also take one of our General English courses. You’ll get access to all of our EC English resources plus the entire CMBS business library! Start where you are, and we’ll help you reach your goals.

develop a global perspective you didn’t have before, along with a greater appreciation for diversity.

Speed learning and fluency through cultural immersion

Immerse yourself in a dynamic EC destination and accelerate your English learning. Use English in everyday situations, connect with people from around the world, and explore a vibrant new culture. Discover iconic landmarks, navigate bustling city streets, or soak in breathtaking natural scenery while applying your skills. Expand your global network, embrace unique activities, and experience rich cultural traditions. Build fluency and confidence in English as you create unforgettable memories and achieve your language goals.